Hello, I'M
Andrew Walters.
Ecommerce & Business Development Manager
"I'm an E-commerce & Business Development specialist with 5+ years building product catalogs and opening new markets. On the digital side, I've optimized catalogs on WooCommerce, Wix, Amazon, and eBay. I rebuilt the product and checkout flows for an online training retailer and took add-to-cart from 2.1% to 8.4% and checkout completion from 31% to 52%. On the growth side, I spent three years as a Business Development Manager opening and scaling new retail locations, where I grew average customer spend from $40 to over $100 per visit and helped expand the footprint to four stores. I write SEO-driven titles, descriptions, and metadata, and batch-edit product photography in Photoshop, Illustrator, Canva, and Midjourney. I'm at my best keeping catalogs accurate and staying ahead of trends in fast-moving product lines, whether the storefront is online or on a street corner."
01 PROFESSIONAL
APPLICATION PROFICIENCY
FIGMA
100%
XD
85%
SKETCH
75%
PHOTOSHOP
90%
ILLUSTRATOR
100%
AFTER EFFECTS
75%
TRELLO
100%
WIX
100%
CANVA
100%
MAILCHIMP
85%
USERTESTING
SHOPIFY
75%
90%
GOOGLE ANALYTICS
100%
CLAUDE
75%
SLACK
100%
INDESIGN
100%
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
della terra is Italian for “of the land.” They are a women-led, sustainable, inclusive, hi-fashion shoe brand. It’s up to us to make sure their online shopping experience conveys those same emotions. This can only be done by really getting to know the users. Through UX we were able to give della terra the Website Redesign it needed for launch this Spring!
Online gaming provides players with many different environments to connect in. Games enable players with new ways to build connections with people globally. It gives them an outlet and even a way to immerse themselves in many new worlds. Good Game is a native app that connects like-minded players through a matchmaking system.
In this busy world it can be hard to stay on top of your health goals. Care Circle is a Responsive Website concept designed to give people the ability to create health goals, share them with others. The concept is to be able to add partners to your circle to track each other's goals and hold each other accountable.
della terra is Italian for “of the land.” They are a women-led, sustainable, inclusive, hi-fashion shoe brand. It’s up to us to make sure their online shopping experience conveys those same emotions. This can only be done by really getting to know the users. Through UX we were able to give della terra the Website Redesign it needed for launch this Spring!
03 Experience
2023-2026
High Forest Releaf
Business Development Manager
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Drove multi-location market expansion, partnering with the Board on site selection, launch planning, and community launch events that established brand presence across four stores.
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Grew average customer spend from $40 to over $100 per visit by building education-focused, trust-based sales strategies and training staff to deliver them consistently.
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Built local market presence and customer loyalty from the ground up, earning and maintaining 200+ five-star personal Google reviews across 4 locations through highly educational service.
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Developed community partnerships and event programming that generated new customer acquisition and positioned the brand as the area's most knowledgeable retailer.
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Managed day-to-day store operations including product merchandising, inventory control, and point-of-sale systems to support seamless, high-volume customer experiences.
2021-2023
Healthcare Training Leader
E-Commerce Manager
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Lifted add-to-cart rate from 2.1% to 8.4% by analyzing Hotjar heatmaps and Google Analytics data to rebuild high-traffic WooCommerce product pages in WordPress, using Figma for rapid prototyping to optimize information architecture and pricing clarity.
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Raised checkout completion from 31% to 52% by conducting repeated heuristic evaluations, isolating checkout friction points via user behavior data, and running structured A/B tests to cut redundant steps and surface full costs upfront.
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Grew customer retention from 67% to 75% by executing mixed-methods user research to realign the post-purchase onboarding flow, ensuring digital course expectations directly matched user intent and long-term learning goals.
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Cut customer support tickets by 50% by performing qualitative thematic analysis on historical support tickets, identifying systemic information gaps, and designing inline FAQ modules detailing complex certification requirements.
2021-2021
Della Terra
User Experience Research & Design
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Led UX research including competitive analysis and usability tests to guide a Spring 2021 site redesign for a sustainable fashion brand, enhancing user engagement and brand alignment.
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Designed a responsive, fashion-forward interface that highlights sustainable materials while preserving a luxury brand feel, supporting brand storytelling and customer trust.
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Supported a rebranding effort that tripled the customer base, with the redesigned experience still actively used, demonstrating lasting impact on user experience and brand growth.
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Produced detailed specifications and design system assets to ensure a smooth developer handoff and on-time launch, improving project delivery efficiency and quality.
2017-2020
Kuckleball Digital
Web Designer
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Partnered with founders to translate legacy brand values into cohesive web, email, and social experiences aligned with modern digital standards.
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Designed and managed digital campaigns prioritizing user empathy, enabling small organizations and families to raise over $100,000 and double outreach program reach.
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Maintained and iterated websites and campaigns based on performance data and community feedback to improve user experience and engagement.
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Created and organized digital content ensuring accuracy and consistency across platforms, supporting brand integrity and audience trust.
CONTACT
I'm always looking for a good UX Challenge! Whether there's a position you want to discuss or just networking, I'd love to hear from you.
